Wine Diamonds Client 2012-2024 ~ Finca Decero, Argentina

Stephanie Morton-Small

Founder & Director, Wine Diamonds

Stephanie Morton-Small founded Wine Diamonds to offer wineries a flexible, contract-based engagement model for sales and marketing management. Rather than committing to a traditional employee structure, brands can bring Stephanie in as a short or long-term embedded resource—offering the benefits of deep expertise, strategic alignment, and seamless integration into their team.

On launch Wine Diamonds was immediately contracted by Thomas Schmidheiny Wine Estates, where she had worked in-house for five years prior, to continue management as Chief Commercial Officer of Finca Decero. This relationship was a wine industry exclusive contract which was successfully completed in 2024. 

Stephanie has an MBA and three decades global experience involving wine and spirit brands in the premium and luxury sectors. A maverick, she has a rare career which has spanned all major markets and wine regions yielding multi-faceted experience across all sectors of the wine industry including viticulture, winemaking, sales, and marketing through to harnessing cutting-edge digital technology.

Though particularly motivated by forging growth for heritage brands, Stephanie has enjoyed tenure in private family-owned businesses and publicly-held companies, and has taken brands from start-up to the “Top 100 Wines of the World”. Strategic and commercially astute she is an agile thinker and has an excellent track record in advising leaders as well as frequently being the driving force behind this success.

Stephanie has lived and worked in France, Australia, Argentina, London and USA. Now based in California, she is ideally located to drives sales growth and brand loyalty across North America.